Business Skills for the Modern Marketing Manager

Earn your marketing operations management certificate in just twelve weeks. MOSS School of Marketing is a live course in strategic planning, team-building, campaign execution, and business intelligence.

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February 4, 2022

12 Weeks, Online
1-2 Hours Per Week

US$1,999 or get $200 off with referral

What you'll learn

  • Understanding marketing fundamentals, including strategic planning, market research, buyer behavior, competitive positioning, and business reporting.

  • Learn principles of digital marketing, including search engine optimization, paid search, marketing analytics, and lead management workflows.

  • Leverage market research and deploy effective advertising campaigns.

  • Apply marketing communication principles and strategies to focused subject areas including team leadership, professional development, project management, and social media.


Marketing Planning

Align resources and timing to achieve your marketing goals

Campaign Execution

Deliver profitable results with consistency over time

Business Reporting

Integrate analytics, advertising, and sales performance

Team Management

Recruit, hire, and retain top-performing talent

Who it's for

Professionals from many industries can benefit from learning to view business through a customer-centric lens. This program is ideally suited for:

Marketing Managers  who are responsible for campaign planning and execution, marketing-driven sales, team management, and reporting

Business and Data Analysts who want to gain expertise in marketing – specific applications such as website analytics, technical SEO, customer-centric marketplace research, and the use of data to drive sales

General and Business Managers  who want to take a broad, customer-centric view of innovation and identify new opportunities such as AI, automation and experimentation that drove strategic growth

Product and Brand Managers who seek opportunities to optimize the impact of their marketing investments and manage the product life-cycle more effectively through analytics techniques and new technologies

Marketing Manager

Senior Marketing Manager

Digital Marketing Manager

Performance Marketing Manager

Product Manager

Growth Product Manager

Growth Hacker

Business Strategy Manager

Business Analyst

Data Analyst

General Manager

Business Unit Manager

Analytics Manager

Brand Manager

Brand Communications Manager

Senior Brand Manager

Associate Brand Manager

Brand Director

Product And Brand Manager

Chief Brand Officer

Get Certified

Upon completion of the program, participants are awarded the Certificate of Marketing Operations Management from MOSS School. Certification is a recognition of their achievement and the investment they and their organization have made in their education and development.


Most frequent questions and answers

The professional certification in marketing operations management costs $1999. This includes all marketing course materials and the certification fee (upon completion).

This course consists of approximately 24 hours of class and homework time. Classes are held weekly for 12 weeks.

Your certification can be displayed on social media profiles, such as LinkedIn, and listed among professional certifications on your resume. 

The MOSS School of Marketing is an officially recognized school in the state of Oregon, USA. 

100% class participation is required, along with the pass/fail completion of a final exam, delivered in open note format.

By earning this marketing operations management certificate, you will:

– Understand the key concepts of digital marketing planning, customer behavior, and the implications for your role as a marketing manager.

– Achieve business goals by understanding how to devise, implement and measure marketing plans that deliver bottom-line results.

– Understand the role and importance of training and team management strategies that support the business long-term.

This is a live, instructor-led course with ample time given for class discussion and direct student/instructor interaction. After-hours support can be arranged as-needed.

The marketing operations management course is geared toward individuals with some level of marketing experience, seeking deeper business acumen, technical marketing skills, and a well-rounded understanding of the profession itself. Students range from first-time marketing managers to senior business leaders.

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