Business Skills for the Modern Marketing Manager
Earn your marketing operations management certificate in just twelve weeks. MOSS School of Marketing is a live course in strategic planning, team-building, and business intelligence.
Marketing · Operations · Science · Strategy
STARTS ON
Future Dates To Be Announced
DURATION
12 Weeks, Live Online
2-3 Hours Per Week
PROGRAM FEE
US $1,999
What you'll learn
- Understanding marketing fundamentals, including strategic planning, market research, buyer behavior, competitive positioning, and business reporting.
- Learn principles of digital marketing, including search engine optimization, paid search, marketing analytics, and lead management workflows.
- Leverage market research and deploy effective advertising campaigns.
- Apply marketing communication principles and strategies to focused subject areas including team leadership, professional development, project management, and social media.
TOPICS COVERED
Marketing Planning
Align resources and timing to achieve your marketing goals
Campaign Execution
Deliver profitable results with consistency over time
Business Reporting
Integrate analytics, advertising, and sales performance
Team Management
Recruit, hire, and retain top-performing talent
What they say
"I was able to use the course as a resource for helping me start my own marketing consulting business, and the modules and lessons aligned perfectly aligned with where I was along the way"
Betsy Moorehead
Business Owner
"MOSS provided the ingredients needed to set, distribute, and measure progress towards goals across the organization. I can't recommend this course highly enough. 10/10."
Kate Bray
Vice President, Marketing
"I gained perspective on the contributions I can make to a marketing campaign by drawing on the fundamentals of science and strategy behind the curtain."
Jennifer Huddleston
Product Adoption Solutions Lead
Who it's for
Professionals from many industries can benefit from learning to view business through a customer-centric lens. This program is ideally suited for:
General and Business Managers who want to take a broad, customer-centric view of innovation and identify new opportunities such as AI, automation and experimentation that drove strategic growth
Marketing Managers who are responsible for campaign planning and execution, marketing-driven sales, team management, and reporting
Product and Brand Managers who seek opportunities to optimize the impact of their marketing investments and manage the product life-cycle more effectively through analytics techniques and new technologies
Business and Data Analysts who want to gain expertise in marketing – specific applications such as website analytics, technical SEO, customer-centric marketplace research, and the use of data to drive sales
Also a great fit for:
Senior Marketing Managers
Digital Marketing Managers
Performance Marketing Managers
Growth Product Managers
Growth Hackers
Business Strategy Managers
Business Unit Managers
And more!
Analytics Managers
Brand Communications Managers
Senior Brand Managers
Associate Brand Managers
Brand Directors
Product And Brand Managers
Chief Brand Officers
Get Certified
Upon completion of the program, participants are awarded the Certificate of Marketing Operations Management from MOSS School. Certification is a recognition of their achievement and the investment they and their organization have made in their education and development.
FAQs
Most frequent questions and answers
The professional certification in marketing operations management costs $1999. This includes all marketing course materials and the certification fee (upon completion).
This course consists of approximately 24 hours of class and homework time. Classes are held weekly for 12 weeks.
Your certification can be displayed on social media profiles, such as LinkedIn, and listed among professional certifications on your resume.
The MOSS School of Marketing is an officially recognized school in the state of Oregon, USA.
100% class participation is required, along with the pass/fail completion of a final exam, delivered in open note format.
By earning this marketing operations management certificate, you will:
– Understand the key concepts of digital marketing planning, customer behavior, and the implications for your role as a marketing manager.
– Achieve business goals by understanding how to devise, implement and measure marketing plans that deliver bottom-line results.
– Understand the role and importance of training and team management strategies that support the business long-term.
This is a live, instructor-led course with ample time given for class discussion and direct student/instructor interaction. After-hours support can be arranged as-needed.
The marketing operations management course is geared toward individuals with some level of marketing experience, seeking deeper business acumen, technical marketing skills, and a well-rounded understanding of the profession itself. Students range from first-time marketing managers to senior business leaders.