Marketing · Operations · Science · Strategy

Business Skills for the Modern Marketing Manager

Earn your marketing operations management certificate in just twelve weeks. MOSS School of Marketing is a live course in strategic planning, team-building, and business intelligence.

Future Dates To Be Announced

12 Weeks, Live Online
2-3 Hours Per Week

US $1,999

What you'll learn

  • Understanding marketing fundamentals, including strategic planning, market research, buyer behavior, competitive positioning, and business reporting.

  • Learn principles of digital marketing, including search engine optimization, paid search, marketing analytics, and lead management workflows.

  • Leverage market research and deploy effective advertising campaigns.

  • Apply marketing communication principles and strategies to focused subject areas including team leadership, professional development, project management, and social media.


Marketing Planning

Align resources and timing to achieve your marketing goals

Campaign Execution

Deliver profitable results with consistency over time

Business Reporting

Integrate analytics, advertising, and sales performance

Team Management

Recruit, hire, and retain top-performing talent

What they say

"I was able to use the course as a resource for helping me start my own marketing consulting business, and the modules and lessons aligned perfectly aligned with where I was along the way"
Betsy Moorehead
Business Owner
"MOSS provided the ingredients needed to set, distribute, and measure progress towards goals across the organization. I can't recommend this course highly enough. 10/10."
Kate Bray
Vice President, Marketing
"I gained perspective on the contributions I can make to a marketing campaign by drawing on the fundamentals of science and strategy behind the curtain."
Jennifer Huddleston
Product Adoption Solutions Lead

Who it's for

Professionals from many industries can benefit from learning to view business through a customer-centric lens. This program is ideally suited for:

General and Business Managers  who want to take a broad, customer-centric view of innovation and identify new opportunities such as AI, automation and experimentation that drove strategic growth

Marketing Managers  who are responsible for campaign planning and execution, marketing-driven sales, team management, and reporting

Product and Brand Managers who seek opportunities to optimize the impact of their marketing investments and manage the product life-cycle more effectively through analytics techniques and new technologies

Business and Data Analysts who want to gain expertise in marketing – specific applications such as website analytics, technical SEO, customer-centric marketplace research, and the use of data to drive sales

Also a great fit for:

Senior Marketing Managers

Digital Marketing Managers

Performance Marketing Managers

Growth Product Managers

Growth Hackers

Business Strategy Managers

Business Unit Managers

And more!

Analytics Managers

Brand Communications Managers

Senior Brand Managers

Associate Brand Managers

Brand Directors

Product And Brand Managers

Chief Brand Officers

Get Certified

Upon completion of the program, participants are awarded the Certificate of Marketing Operations Management from MOSS School. Certification is a recognition of their achievement and the investment they and their organization have made in their education and development.


Most frequent questions and answers

The professional certification in marketing operations management costs $1999. This includes all marketing course materials and the certification fee (upon completion).

This course consists of approximately 24 hours of class and homework time. Classes are held weekly for 12 weeks.

Your certification can be displayed on social media profiles, such as LinkedIn, and listed among professional certifications on your resume. 

The MOSS School of Marketing is an officially recognized school in the state of Oregon, USA. 

100% class participation is required, along with the pass/fail completion of a final exam, delivered in open note format.

By earning this marketing operations management certificate, you will:

– Understand the key concepts of digital marketing planning, customer behavior, and the implications for your role as a marketing manager.

– Achieve business goals by understanding how to devise, implement and measure marketing plans that deliver bottom-line results.

– Understand the role and importance of training and team management strategies that support the business long-term.

This is a live, instructor-led course with ample time given for class discussion and direct student/instructor interaction. After-hours support can be arranged as-needed.

The marketing operations management course is geared toward individuals with some level of marketing experience, seeking deeper business acumen, technical marketing skills, and a well-rounded understanding of the profession itself. Students range from first-time marketing managers to senior business leaders.

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